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Title:
Sportscasters/Sportscasting: Principles and
Practices
Description:
Sportscasters/Sportscasting: Principles and
Practices, by communications professor Linda K.
Fuller, is a much-anticipated practical approach
addressing a range of issues relative to sport,
sportscasters, and sportscasting. Beginning with
an overview of the lucrative sports industry, it
outlines the historical background to
sportscasting, discusses its economic base
(advertisers and advertising, sports tourism,
sports marketing and management, the
sports-media complex, sportscaster earnings, and
sports sponsorship), audience(s)—U.S. and
international sports spectators and audiences
for special events, and the role of
sportscasting relative to the media: print
sports media (sportswriters/sportswriting,
sports journalism/sports journalists), sports
television, including case studies, sports
broadcasting controversies, and topics beyond
broadcasting.
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Title:
Sport,
Rhetoric, and Gender
Description:
Interested in the nexus between sport, gender,
and language, Sport,
Rhetoric, and
Gender deconstructs the role of rhetoric in the
multi-billion dollar popular
cultural/infotainment business. Wide-ranging,
its 21 chapters, from contributors representing
a number of different disciplines and athletic
interests, examine sport vis-à-vis the language
surrounding and incorporated by it in the world
arena. Edited by Linda K. Fuller.
it consists
of these divisions:
1.Sport
language per se
2.Historical
perspectives
3.Print media
representations
4.Broadcast
media representations
5.Visual
media representations
6.Classic
case studies
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