Press Release
Sportscasters/Sportscasting:
Principles and Practices, by communications professor Linda K.
Fuller, is a much-anticipated practical approach addressing a range
of issues relative to sport, sportscasters, and sportscasting.
Beginning with an overview of the lucrative sports industry, it
outlines the historical background to sportscasting, discusses its
economic base (advertisers and advertising, sports tourism, sports
marketing and management, the sports-media complex, sportscaster
earnings, and sports sponsorship), audience(s)‹U.S. and
international sports spectators and audiences for special events,
and the role of sportscasting relative to the media: print sports
media (sportswriters/sportswriting, sports journalism/sports
journalists), sports television, including case studies, sports
broadcasting controversies, and topics beyond broadcasting.
Subsumed under the chapter on media is a special section on
sportscasters: sportscaster recognition, the jockocracy issue,
sportscaster celebrityhood, sportscaster signature statements,
sportscasters as newscasters, sportscasters in the media, and
in-depth profiles of more than 200 sportscasters. Sociological
perspectives on sports and sportscasting consider discussions on the
pervasiveness and salience of sports (the sociology of sport, the
language of sport, sport and religion, and sport in popular
culture), role modeling/heroes (sport and identity, sport
celebrityhood, and sport mentors), and some socio-cultural issues
relative to sportscasting (gender, gender orientation, race,
drugs/doping, gambling, and sports violence). A practicum on
sportscasting rounds out the book, including section on becoming a
sportscaster (sportscasting skills, jobs, preparation, sportscasting
how-tos, and internships), sports journalism writing and
broadcasting (the latter including sections on career moves,
interviews, specific sports, and sports psychology). Finally, the
future of sportscasting takes on technology and topics such as
sports stadiums, politics and legalities, ethics, and your role in
sports and sportscasting. In addition to some 1,000 sports-related
references, there are 13 appendices including a number of helpful
sportscasting-related resources. As you can see, this is a
multi-faceted, user-friendly volume. But best of all is its
supplement: Exercises in Sportscasting, which will enlighten and
educate you on these topics.
